Ancient history, majestic buildings, cotton fields, patterned fabrics, unique ceramics and famous dishes.
We have always known this about Uzbekistan.
What do we know about Uzbekistan today?
This is a transformation, a mix of tradition and modernity - in culture, architecture, cuisine and high fashion.
Modern Uzbekistan is a young man whose DNA contains family values and respect for elders.
He is proud of his culture and at the same time moves forward and sees opportunities.
He is open to new things and creates something of his own.
Such Uzbekistan needs its own telecom operator, uniting the traditions of the country and striving forward.
Such Uzbekistan needs its own beeline.
Team
Creative agency: Leo Burnet Moscow
Creative Director: Andrey Belyaev
Copywriter: Barbolina Victoria
Art-director: Stas Kabulin