But how? Gen Z thinks insurance is for oldies...
We found an insight:
"Gen Z core values are virtual. The first suffering and loss of buzzers are related to digital property: DDoS attacks, theft of skins, extortion, surveillance, leaking intimate photos, and others."
Idea:
"Mango insurance" will launch a new service "Cyber insurance" and protect the virtual values of the generation Z.
Realization:
Mango sends banners with questions about cyberattacks on social networks.
When switching from a banner, you can take an interactive video course from a blogger "netstalkers".
Those who complete the course will have access to insurance from Mango.
The whole project will be supported by the #cybershuring hashtag,
and the popular press will talk about the provision of free services in the insurance market.
Awards
3rd place in Lime Awards in the category "Multiplatform" for the project "Glass jars for grandmothers" (2021).
Press
AKAR about ADCR Awards short list https://www.akarussia.ru/press_centre/news/id9859 (2021).
Sostav about ADCR Awards https://www.sostav.ru/publication/adcr-awards-2021-nazval-pobeditelej-konkursa-50849.html? (2021).
My role
I was as a creative at that work and I was deeply involved in all parts of the work.
