We have a task – to do something creative with eggs.

So, we found an insight:
"In Russia people choose brown eggs because they think they are tastier and more natural
than white ones. But in fact, their taste and quality characteristics are the same
and the ability to lay eggs of a certain color depends on the breed of the laying hen."

We did a print for Benetton where colorful eggs fell in love with each other.

Then we decided to do something interesting with this important topic.

We created the campaign against racism #Don'tJudgeByAppearance. It's about
how people are wrong when they judge someone or something by their appearance.

My role

I was as a creative and copywriter on that concept.