Creative Idea
Glass jars for grandmothers

Our grandmothers store food for the winter for the whole family each year.

(One day my grandmother sent me white mittens and blueberry jam. Now my mittens have a unique shade:) I love her;)


This is how they show concern in order to get closer to us, to feel needed and to get our attention, which is essential.
But their pensions payments are so small that sometimes they collect glass jars in entrances or in trash bins.

How to help grandmothers do what they love and show care without experiencing a shortage of glass jars?

We created an idea:

'Samokat' (online store with delivery) will take the glass jars from the ordered products and will give them to the grandmothers in the neighborhood along with notes of best wishes.

Awards


Bronze at ADCR 2021 in the Communication Ideas category in the Young and Students category (2021).

Press


Lime about winners https://limefestival.ru/winners (2021).

My role


I was as a creative and copywriter on that concept.

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