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Tide
I like yoga. As a millions of people on our planet.
Also I know that you need to wear white clothes when you do kundalini yoga.
So, I thought, what if we can connect white clothes in Kundalini yoga and Tide?
That's how the idea came about:
"Tide cleans clothes as efficiently as yoga cleanses consciousness."
Also I know that you need to wear white clothes when you do kundalini yoga.
So, I thought, what if we can connect white clothes in Kundalini yoga and Tide?
That's how the idea came about:
"Tide cleans clothes as efficiently as yoga cleanses consciousness."
At first she looked like this...
And then we tweaked the idea and this is what we got.
*Tagline: “Clothing can also achieve enlightenment”
*Tagline: “Clothing can also achieve enlightenment”
My role
I was as a creative and copywriter on that concept.
I was as a creative and copywriter on that concept.
